Founder & CEO of Black Tech Pipeline | Co-Founder & CEO of Sift Skills
Chaos vs. The Funnel
The current market is flooded. Applying randomly leads to burnout, stress, and a lack of focus.
To stand out, you need to invert the process. Instead of applying anywhere, narrow your options to increase your chances of being seen, and decrease the time and effort it takes to apply.
Market type
who you want to serve through your work
Market category
the space you want to work in
Industry
the types of businesses that operate inside that category
Sector
slice of that industry where you want to focus
Company
the businesses, organizations, and institutions serving your preferences
Step 1: Define Your Market
The top of the funnel begins with who you serve and the space you work in.
Market Type
Who is impacted by your work? Not the company name, but the end-user.
Everyday Consumers (B2C)
Businesses (B2B)
Government / Public Sector
Market Category
The broad problem area or ecosystem you want to operate within.
Healthcare
Finance
Education
Technology
Step 2: Narrow the Focus
Once you know your category, drill down into the specific Industry and Sector.
Category: Finance
The broad umbrella.
Industry: Fintech
The type of business operating inside that category.
Sector: Payments
The specific slice where you want to focus (e.g., Payments, Blockchain, Insurtech).
The Funnel in Action: An Example
Let's apply this framework to a real-world scenario to see how it drives clarity.
With this level of clarity, your job search becomes more manageable and you reduce the risk of burnout.
Companies: Where to Look for Jobs
Diversify your sources.
Networking & Events
Knowing someone is still the #1 way to get hired. Attend local meetups and industry events.
Major Platforms
Use LinkedIn and Indeed, but filter rigorously based on your funnel criteria.
Niche Boards
Target specialized boards like Black Tech Pipeline or Remote.io for less competition.
AI
Use ChatGPT or other LLM's to receive alerts about job opportunities.
Automate with AI: Smart Alerts
Use ChatGPT to monitor roles for you. The key is specificity—if you are too vague, you will get slop.
Required Inputs:
Exact Company Names
Exact Role Titles
Max 3 Skill Keywords
Seniority & Location
The Prompt Strategy
Track Stripe and Notion for mid-level
product manager roles.
Keywords:
"product management," "roadmapping,"
"stakeholder management"
Remote-friendly.
Notify me immediately when new roles post.
Only send newly created, not updated postings.
Applying: Avoid Auto-Rejection
Most candidates are disqualified before a human ever sees their name. Don't rush.
Complete Every Field
Blank fields trigger automatic filters. Fill out everything with care.
Verify Location
Applying to a Minnesota role from Boston? You may be auto-rejected immediately.
Full Sentences
Answer application questions fully.
The Resume: Impact Over Tasks
Avoid The Fluff
Fancy colors, icons, and tables confuse Applicant Tracking Systems (ATS). Keep the formatting clean.
Focus on Impact
Don't just list tasks. Use keywords from the job description and answer these three questions to guide you in proving your value:
What changed because you were in that role?
What specific outcomes did you drive?
What can this company expect if they hire you?
Quality Over Quantity
Mass-applying with generic resumes creates "AI Slop" that recruiters ignore. Referrals and tailored applications are winning.
Ditch "Quick Apply"
Tools that blast your resume to hundreds of jobs prevent you from telling a relevant or compelling story.
Tailor With Ease
When you use the Job Search Funnel (Market, Industry, Sector), tailoring becomes fast and natural.